ABOUT

Alex Tyree… in continual pursuit of the art of living.

Exploring how sound, story, and space can open the heart, awaken memory, and inspire us to feel more alive. His work is a sythesized blend of culture, creativity, sound, and story.

Today, Alex leads Feel the SPACE, a mindful music community and curation company. Through Feel the SPACE, he leads soulful, live experiences, building partnerships that bridge artists, communities, and purpose-driven brands.

Whether through his music or through Feel the SPACE, Tyree's mission remains steadfast: to center music that resonates with a sacred, hopeful, and profoundly beautiful depth of feeling.

Alex’s creative lineage spans multiple influential worlds. For nearly a decade, he served as a Creative and Strategic Director at Spike DDB, agency founded by Spike Lee, where he; created award-winning campaigns. Like helping shape Cadillac’s cultural and music platform, Audacity, reconnecting the brand to its artistic roots and the pulse of storytelling.

In addition to his work with the icon, Alex was a key part of the founding team behind CultureCon, now one of the most impactful conferences celebrating Black creativity and innovation. His personality and voice has also reached mainstream audiences as a featured cast member on Bravo TV/Peacock, where his authenticity and emotional depth resonated with viewers.

Across each chapter, Alex creates with one intention: to design moments that help people feel more alive…